Blogs

At AFS Store, a UAE-based family trading company with 50+ years of market experience, we’ve seen how the right fragrance can quietly change the tone of your day. A well-chosen scent does more than smell pleasant—it can lift your mood, sharpen focus, and subtly support how you work, study, and move through daily tasks. This […]

As a new parent, caring for delicate skin can feel daunting—especially in the UAE’s hot climate and frequent air-conditioning. AFS Store (Akbar Ali Fakhruddin & Sons General Trading LLC) is a UAE-based, family-owned trading company with 50+ years of local expertise, curating gentle, practical essentials. Below, you’ll find infant-friendly routines and how to transition products

Traditional UAE garments—such as jalabiya, abaya, and kandura—deserve care that respects their fabrics, craftsmanship, and cultural significance. As a UAE-based, family-owned Dubai trading company with 50+ years of market experience, AFS Store curates trusted home-care and skincare solutions to help you protect delicate clothing in the UAE climate. Below, you’ll find practical, fabric-safe techniques and

A calm, well-designed bedroom helps you unwind and sleep better—especially in the UAE where fast-paced days call for truly restful nights. As a family-owned UAE trading company with 50+ years of market experience, AFS Store curates quality products that make it easier to build a peaceful retreat at home. From The Scent fragrance selections that

In the fast-paced world of sports facility management, maintaining equipment hygiene is essential for athlete safety, member satisfaction, and uninterrupted daily operations. As a UAE-based, family-owned trading company with over 50 years of market experience, AFS Store curates reliable solutions that help sports clubs, gyms, and recreation centers keep their environments spotless and compliant. This

In Dubai and throughout the UAE, fragrance is part of everyday style and tradition. As a UAE-based, family-owned trading company with 50+ years of market experience, AFS Store curates long-lasting perfumes and everyday scent essentials that suit local preferences and climate. Our fragrance portfolio sits within The Scent brand, while complementary self-care layers such as

As Ramadan approaches in the UAE, caring for your skin while observing the fast can feel challenging—especially with warmer weather and long days. AFS Store, the operating name of Akbar Ali Fakhruddin & Sons General Trading LLC, is a family-owned, UAE-based trading company with 50+ years of local market expertise. Our curated portfolio helps you

Skincare isn’t one-size-fits-all especially when the weather gets extreme. If you’ve ever applied a product with glycerin during winter only to feel even drier later, you’re not alone. At the same time, some people swear by glycerin’s benefits in humid places. This leaves many wondering: is glycerin good for skin, or does it depend entirely

Dealing with dry, irritated skin is frustrating enough. But when you’re also managing eczema, the challenge becomes even more complex. You’ve likely tried countless lotions that promise relief but deliver very little.  Finding the best body lotion for dry skin that actually soothes eczema-prone skin isn’t just a matter of comfort. It’s a necessity for

Dry, flaky skin can feel uncomfortable and, at times, impossible to manage. If you’re also trying to protect your skin from sun damage, finding a product that does both can be frustrating.  Many people search for the best moisturizer for dry skin only to end up with options that clog pores, feel too heavy, or