About Us

Welcome to AFS

Akbar Ali Fakhruddin & Sons General Trading LLC is a UAE-based company that was founded by Akbar Ali Fakhruddin, who has been a prominent figure in the business community in the country for over 50 years. Together with his sons, he established the company with a vision to bring high-quality products to the market and provide exceptional services to its customers.

The company has a strong focus on quality, and all of its products are carefully selected to ensure that they meet the highest standards. Additionally, Akbar Ali Fakhruddin & Sons General Trading LLC has a commitment to exceptional customer service, and its team of experts is always on hand to offer guidance and support to its customers.

With its wide range of products and commitment to quality and customer service, Akbar Ali Fakhruddin & Sons General Trading LLC has established itself as a trusted and respected brand in the UAE market. The company continues to grow and expand its offerings, and it remains committed to providing its customers with the best possible experience.

Since its inception, Akbar Ali Fakhruddin & Sons General Trading LLC has introduced multiple brands to the market, including Elegant, Simba, The Scent, and Inspire. Each of these brands offers a unique range of products that cater to the diverse needs of its customers. Elegant offers a range of Skin Care & Home Care Products, Simba specializes in the Sports & Outdoor Industry, The Scent offers a range of perfumes and fragrances, and Inspire offers affordable items for the general public.

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