Over the years, it has evolved into a leading wholesale company in Dubai, recognized for reliability, competitive pricing, and exceptional customer service. AFS Store stands as a trusted name in the UAE’s wholesale industry, built on decades of experience, integrity, and a strong commitment to quality.
From air fresheners and home care essentials to personal care, baby products, fragrances, and sports gear, AFS Store offers an extensive range designed to meet every household and business need.
With a focus on innovation, sustainability, and customer satisfaction, the company’s journey reflects a perfect blend of tradition and modern excellence, a story of growth driven by trust and a passion for delivering value across the UAE.
The Roots of AFS Store: A Legacy Built on Trust
Every successful business begins with a strong vision, and for Akbar Ali Fakhruddin & Sons General Trading LLC, that vision started more than five decades ago. Founded by Mr. Akbar Ali Fakhruddin, a respected entrepreneur with over 50 years of trading experience in the UAE, AFS Store was built on values that never go out of style, honesty, consistency, and quality.
A Foundation Built on Values
In the early days, business was driven by personal relationships and trust. Mr. Akbar Ali believed that every customer deserved genuine products, fair prices, and dependable service. These simple principles became the company’s compass, guiding every decision and shaping its reputation as one of the top wholesalers in Dubai.
- Honesty created loyal partnerships across the UAE.
- Consistency ensured every product met high standards.
- Quality became the trademark that customers could rely on.
Over the years, AFS Store transformed from a local trading setup into a respected brand name, growing stronger with each satisfied customer. The journey was not without challenges, but with integrity and determination, the company built long-lasting relationships that continue to define its success today.
Expansion into Modern Wholesale Trading
Growth never stops at AFS Store. What began as a family-run trading business has evolved into a dynamic and trusted wholesale trading company in Dubai. With every passing year, the brand has adapted to new trends while keeping its roots firmly grounded in traditional values.
Blending Tradition with Technology
AFS Store understood early that the future of wholesale lies in digital transformation. The launch of AFSStore opened new doors, allowing customers across the UAE to browse, order, and connect with ease. Technology made operations faster, smarter, and more transparent, but the heart of the business remained the same, serving customers with honesty and care.
- E-commerce Integration: Simplified ordering and improved accessibility for all clients.
- Smart Operations: Use of modern logistics and inventory systems to ensure timely deliveries.
- Customer-Centric Approach: Personalized service that combines digital convenience with human touch.
By embracing innovation without losing its core values, AFS Store successfully bridges the gap between heritage and modernity. The company continues to set high standards for efficiency, quality, and customer trust in Dubai’s fast-paced wholesale market.
Product Range and In-House Brands
AFS Store is more than a trading company, it is a name trusted for quality and variety. The brand has built its reputation by offering products that fit every lifestyle and meet the everyday needs of customers across the UAE. From home essentials to personal favorites, AFS Store ensures excellence in every category.
A Wide Range Designed for Every Need
The company’s product portfolio covers multiple categories, each crafted to bring comfort and value to customers:
- Air Fresheners: Long-lasting scents that keep homes fresh and inviting.
- Home Care: Effective cleaning solutions that combine performance and safety.
- Baby Care: Gentle, reliable products made for delicate skin.
- Personal Care: Daily essentials that support confidence and well-being.
- Fragrances: Premium scents that reflect style and individuality.
- Sports & Outdoor: Practical items for an active and balanced lifestyle.
In-House Brands You Can Trust
AFS Store proudly manages four in-house brands Elegant, Simba, The Scent, and Inspire. Each brand has its own personality and purpose, catering to different tastes and budgets. Rigorous quality control ensures that every product meets AFS Store’s promise of reliability, making it a preferred choice among the top wholesalers in Dubai.
Why AFS Store Stands Among the Top Wholesalers in Dubai
AFS Store has earned its place among the top wholesalers in Dubai through years of dedication, consistency, and customer trust. What sets the company apart is not just what it sells, but how it operates. Every process, from sourcing to delivery, is guided by the promise of quality and care.
What Makes AFS Store Different
Behind every successful business lies a solid foundation, and for AFS Store, that foundation is built on strong partnerships and reliable systems. The company works closely with trusted suppliers, ensuring that only high-quality products reach customers.
- Strong Supplier Network: Long-standing relationships with local and international partners.
- Competitive Pricing: Fair and transparent pricing that creates real value for clients.
- Consistent Quality: Every item goes through strict quality checks before it reaches the shelves.
Reliable Service and Long-Term Trust
AFS Store also excels in logistics, offering timely and secure deliveries across the UAE. Its focus on B2B relationships ensures businesses always get dependable support. Above all, the company’s customer-first mindset has built lasting loyalty, turning first-time buyers into lifelong partners.
Commitment to Sustainability and the Future
AFS Store believes that true progress means growing responsibly. The company has always viewed sustainability not as a trend, but as a duty toward the environment, customers, and the community it serves. Its vision for the future focuses on balancing growth with care, ensuring that every step forward adds positive value.
Building a Greener Tomorrow
AFS Store continues to improve its operations to reduce environmental impact while maintaining the quality customers trust.
- Eco-Friendly Packaging: Gradual shift to recyclable and biodegradable materials that help reduce waste.
- Ethical Sourcing: Partnerships with suppliers who follow fair trade and sustainable manufacturing practices.
- Energy Efficiency: Streamlined operations that minimize energy use and promote smart logistics.
Innovation with Purpose
The brand’s commitment to sustainability goes hand in hand with innovation. AFS Store invests in modern systems, smarter supply chains, and digital platforms that make operations faster and cleaner. Beyond business, the company engages with local communities, supporting initiatives that promote education and environmental awareness. With these actions, AFS Store positions itself as a responsible brand leading the way toward a cleaner, more sustainable future in the UAE.
From Vision to Legacy: The Journey Continues
From its humble beginnings to becoming one of Dubai’s most respected wholesale names, AFS Store has always stood for quality, honesty, and trust. What started as a family dream has grown into a recognized brand serving homes and businesses across the UAE. With a focus on excellence, affordability, and lasting customer relationships, AFS Store continues to set new standards in the wholesale industry.
Join AFS Store today and experience the difference of a brand built on trust, driven by passion, and committed to serving you better every day.
Visit Us: Souq Murshid – 43 Street 18C – next to Najiba Hotel – Deira – Al Sabkha
Contact Info: +971 55 791 6612
Operating Hours: Sunday – Thursday 9am – 5pm
